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As Long As They Spell Your Name Right

Guilt by Association

 

Or Death by Another Name


A long time before 40% of the USA was obese, there was a diet candy called Ayds, and it was very popular.  Of course, diet candy is an oxymoron, but that did not stop many from buying Ayds.  What shut down the company was AIDS, which had absolutely nothing to do with diet candy.  However, the two were pronounced the same, and fear of the disease trumped even hunger cravings.  It was irrational, but how rational is using candy to diet?

Today, the fear is corona virus, a.k.a., COVID-19.  They tried to change the name, but corona virus became a meme and sounds better anyway.  If corona virus is today's AIDS, then Corona beer is today's Ayds.  Corona is Spanish for crown, hence the Corona beer logo.

Fortunately for Corona Beer, there are plenty of media outlets disputing this contention, but a many are just pandering to get as much attention as possible.  This mixed attention will give Corona Beer more publicity than two years of their corporate ad budget could buy.  How that attention affects sales will depend upon how Corona Beer spins it.  If they go along for the ride, Corona Beer might make enough fun out of the co-incidence to effectively get all the beer buying attention, leaving Molson/Coors/Miller and Anheuser Bush InBev forgotten.  Handled poorly, Corona beer could go the way of Ayds.  All major beer brands have been losing sales volume lately, mostly driven down by craft beers.  Their demise would be unfortunate, as beer commercials often are very entertaining. 

What has this got to do with elections?

Corona beer is associated to corona virus by name only.  Our president, crown him King Donald, has as much to lose as Corona beer if corona virus spreads very widely in the USA.  His recent press conference was quite a show, and there will be more.  Corona virus affects the POTUS because it makes the economy sick.  When the economy catches COVID-19, the incumbent catches performance anxiety.  Which raises the question: Will The Donald ban import of Mexican Corona Beer to stop the spread of corona virus?

#electionentertainment

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